Playable ad services

A playable ad is a short interactive ad that lets people try the core of a game or app before they install it. It runs as a lightweight HTML5 file inside the ad network's player, usually for well under 30 seconds of play, and ends on an end card with a button to the app store or to the brand's offer.

AppLovin, Unity Ads, Mintegral, Google Ads, Meta and TikTok, plus Moloco and Liftoff. Each network gets its own build with the packaging, store call and orientation it requires. ironSource moved its direct campaigns into Unity Ads in 2026, so for that inventory we build to the Unity Ads spec. Our specs checklist lists the differences.

One self-contained HTML5 file per network, in the format that network asks for, a single HTML file or a ZIP, with every asset inside and no outside requests. We use MRAID where the network expects it, such as AppLovin and Unity Ads, and the network's own call where it does not, such as Meta, Google and TikTok. Every file stays within the network's current size limit, about 5 MB on most networks, and is tested on iOS and Android.

A typical custom playable takes five to seven working days. You get a storyboard within a day of the brief, then a test link that runs in any phone browser with two review rounds, then delivery. A ready template reskinned with your art takes about 48 hours.

The store link or your brand guide, the networks you buy on and your deadline. If you have them, layered art files, fonts, sound effects and your best-performing video help us match your look and build on the angle that already works.

Yes. Brand playables are interactive ads for food delivery, retail, fintech, travel and consumer apps that end on your offer. Our Brava Burger concept lets players build a burger before an Order now button, and Tidewell lets them pick a flavour before Shop now.

Yes. Once a playable exists, we build variants with new hooks, end cards and languages, so you can test one change at a time without starting a new project.

Every project gets a fixed quote after the brief; ready templates start from $390 and custom playables from $1,490. The price depends mainly on the mechanic, how much new art is needed, and the number of variants and languages. Pricing explained.

The build includes two review rounds on a test link you can open on any phone. Collect your team's feedback into one list per round and we turn it into the next version. Changes beyond the agreed brief, such as a new mechanic, are quoted before we start them.

You receive the source files with every delivery, alongside the network-ready builds, and the finished playable is yours to run, edit and reuse in your campaigns.